01 — Highest margin. Sold on its own.
Concept & Creative Direction
Everything before anything gets built.
Creative concepting, narrative and theme development, brand-brief interpretation, renders and
elevations, floor plans, moodboards, guest-journey design, KPI definition.
We sell this as a standalone two-week paid discovery, and you keep the output
whether or not you build it with us. If the idea is wrong, nothing downstream rescues it — and
you shouldn't have to commit a production budget to find that out.
02 — The moat
Scenic & Fabrication
We build the room.
Set design, custom scenic fabrication, millwork and casework, custom bars and plinths, soft
goods and drape, branded environments, retail fixturing.
This is the hardest capability on the list for a rental house, an AV
department or a wedding planner to copy, which is exactly why it sits second.
03 — Highest revenue volume
Light, Sound & Vision
The show layer.
Lighting design — uplight, moving head, gobo breakup, pixel mapping, architectural wash
tuned to the actual materials in the room. Audio and PA design, spatial audio. LED walls,
projection and projection mapping, IMAG, show control, live-stream and hybrid delivery.
Staging, rigging, power and distribution.
Light is the cheapest way to make a room look expensive. It is also the
first thing cut from a budget by people who have never watched it work.
04 — Most under-exploited in Denver
Motion & Content
Frames, not fixtures.
Show-opens and motion graphics, generative and real-time visuals, presentation design,
content mapped to scenic geometry, event photography and videography, recap films and social
cutdowns.
Content built for the geometry it lands on, not a 16:9 file stretched across
a set someone else designed. Almost no cost of goods, and nobody local sells it well.
05 — The vacant capability
Live Performance & Talent
Choreographed, not booked.
Aerialists, dancers, live painters, stilt walkers, roaming characters, DJs, bands and emcees
— cast, costumed and designed into the rig, the light plot and the run of show.
Denver's corporate market treats live performance as a DJ and an emcee, while
a deep pool of theatre, circus and immersive performers sits unbooked. The margin is in the
choreography, not the booking fee.
06 — Strongest search demand
Immersive & Interactive
The parts guests touch.
AR and WebAR, kinetic sculpture, generative and AI-driven visuals, RFID and NFC triggers,
touch walls, robotics, 360 booths, glambots, AI photo generation, mosaic walls, on-site merch
customisation, scent design, atmospherics, cold sparks, CO₂, confetti, drone shows.
The category guests photograph and post. Also the one where a bad
implementation is most obvious — an interactive that doesn't work is worse than no interactive.
07 — Mostly pass-through
Food, Drink & Atmosphere
Taste is the fifth channel.
Culinary programming and chef's tables, live-action stations, dietary and inclusion
programmes, Colorado-sourced menus, bar programme and mixology, zero-proof cocktail
programmes, liquor permitting, floral and botanical installation, furniture and environments.
Thin on our P&L and enormous on the night. Taste and smell are the two
channels almost every corporate event still ignores.
08 — Low margin, high trust
Production & Logistics
The unglamorous part that makes the glamorous part legal.
Production management, run-of-show and stage management, venue sourcing, budget management,
permits and insurance, tenting and structures, transportation, security and medical, staffing
and brand ambassadors, registration and badging, event apps, accessibility and translation.
Nobody has ever chosen a production company for this. Everybody has fired one
over it.
09 — Denver regulatory tailwind
Sustainable Event Design
Compliant by design, not by cleanup.
Denver Waste No More compliance, designed three-stream stations, waste diversion
planning and reporting, compostable service ware, preserved and dried botanicals, rental-first
and reuse strategy, food donation, carbon tracking, certification support.
Designed into the floor plan in week two this is nearly free. Retrofitted in
show week it costs real money and looks like an apology.